Hold high the great red banner of Mao Zedong Thought...
Designer unknown (佚名)
Hold high the great red banner of Mao Zedong Thought - thoroughly smash the rotting counterrevolutionary revisionist line in literature and the arts
Gaoju Mao Zedong sixiang weida hongqi - chedi za lan fangeming xiuzheng zhuyi wenyi luxian (高举高举毛泽东思想伟大红旗 - 彻底砸烂反革命修正主义文艺路线)
Publisher: Shanghai renmin meishu chubanshe (上海人民美术出版社), print no. T8081.9989
Call number: BG E13/719 (Landsberger collection)
'Monsters and Demons' (niugui sheshen) was the term used to vilify specialists, scholars and authority figures during the Cultural Revolution. After the publication of the editorial "Sweep Away All Monsters and Demons" in People's Daily on 1 June 1966, and after it was rebroadcast and reprinted, Red Guards started a huge purge that swept the country, 'dragging out' and prosecuting all those ostensibly fitting the description. Niugui sheshen (cow monsters and snake demons) was the most recurrent supernatural metaphor used during the Cultural Revolution. It was rooted in Buddhist demonology, and an especially potent weapon to demonize one's opponents. All 'evil spirits' could be identified and combated with the 'demon-exposing mirror' (zhaoyao jing) of Mao Zedong Thought, which in this poster is conveniently held up.
Not only people were identified as monsters, all publications that were seen as old and feudal and therefore opposing Mao or his policies were classified as poisonous weeds and destroyed.
That left China with one author: Mao.