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Modernization (1978-1988)

Xie Mulian - Selling the fruits of a bumper harvest in a friendly manner
Designer: Xie Mulian (谢幕连)
1978, April
Selling the fruits of a bumper harvest in a friendly manner
Xishou fengshou guo (喜售丰收果)
Publisher: Shanghai renmin meishu chubanshe (上海人民美术出版社)
Size: 77x53 cm.
Call number: BG E13/417 (Landsberger collection)

During the Cultural Revolution customers have to treat shop staff with respect and submission: the workers are the bosses. Now kindness and politeness from the staff towards customers are encouraged again.
This poster actually was first published in 1965. It soon became obsolete - or even counterrevolutionary. Apparently the design was judged strong enough to be reprinted after so many years, and to get a new chance under new political circumstances.
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