Renmin meishu chubanshe (人民美术出版社), Beijing
State bookshop in the North of China, where Mongolians and other 'minority peoples' live. The young woman on the right carries rolls of posters in her bag.
The successive campaigns to combat illiteracy were propagated to have been a success, to the extent that even the members of the proletariat had become skilful Marxist-Leninist theoreticians. The slogan in the background - in Chinese and Mongolian - reads "Read and study conscientiously and get a good grasp of Marxism" (认真看书学习.弄通马克思主义 - ནན་ཏན་གིས་དཔེ་ཆ་ལ་བལྟས་པ་དང་སློབ་སྦྱོང་བྱས་ནས་མར་ཁེ་སི་རིང་ལུགས་ཁོང་དུ་ཆུད་པ་བྱེད་དགོས).