The man looks at a pesticide sprayer, the woman has bought cloth, the children are attracted by the table with comic books (连环画 - lianhuanhua). The poster is packed with details, as usual with designer Zhang Yuqing, not always visible in this small reproduction. For instance, the boat on the left is loaded with sacks of grain and has a flag with the slogan "Sell surplus grain to the nation" (把餘粮賣給國家).