Develop the "back basket spirit", serve the people wholeheartedly

发扬“背篓精神”全心全意为人民服务
Fayang "beilou jingshen" quanxinquanyi weirenminfuwu
Develop the "back basket spirit", serve the people wholeheartedly
1966, January
Renmin meishu chubanshe (人民美术出版社), Beijing
53.5x77.5 cm.
PC-1966-007

A man carrying a satchel with books on Dazhai and on Yu Gong, the foolish old man who moves mountains, and a back basket of the District Supply and Marketing Cooperative (区供销社) with various goods. In the background a mountainous landscape with terraces for agriculture.

The image is based on the "Basket Store" (背篓商店) of the Zhoukoudian Supply and Marketing Cooperative in Fangshan County, near Beijing. The staff of this store, led by Wang Yanxiang (王砚香) carried their back baskets with goods all year round over mountains and valleys to the dispersed households. The cooperative became a national role model, subject of newspaper articles, publications, and even of a movie, Red back basket (红色背篓), released early 1966.