Zhang Yuqing (1909-1993) was from Cixi, Zhejiang Province. In 1925, he started studying sketching at the Shanghai World Publishers. Later, he also illustrated books and made designs. He became a special designer of New Year prints at the Shanghai Print Publishing House in 1956 and later joined the Shanghai People's Fine Arts Publishing House to design the same. Judging by the number of posters that were designed by Zhang, he can be considered as one of the most prolific artists of the 1950s and 1960s; in the 1980s, he once more contributed interesting designs. Many of his posters are New Year prints in the true sense: meticulously designed, they contain enormous amounts of visual information.

One of Zhang's last designs, featuring the "Great World" Entertainment Center in Shanghai, was awarded a third prize at the Fourth National Chinese New Year Pictures Competition in 1988. It was actually his third poster with this subject, the first one having been published in 1962. The work was included in the collection of the National Arts Gallery. It certainly was a late recognition of this important designer.