Designer unknown (佚名)
Less births, better births, to develop China vigorously
Shaosheng yousheng zhenxing Zhonghua (少生优生振兴中华)
Publisher: Beijing Centre of Communication and Education for Family Planning (北京计划生育宣传教育中心 - Beijing jihua shengyu xuanchuan jiaoyu zhongxin)
Size: 77x53 cm.
Call number: BG E13/871 (Landsberger collection)
In the 1980s, the One Child Policy is enforced, with more success in the cities than in the countryside. On posters like this it is usually girls that are shown, to indicate that they are worth as much as boys.