Long title:
To prevent AIDS is men's unshrinkable responsibility Yufang aizibing nanshi zewupangdai (预防艾滋病男士责无旁贷).
The man is Pu Cunxin (濮存昕), famous actor and goodwill ambassador in China's campaign against HIV/AIDS.
Original idea for the poster design by Fang Xiaojie; Photograph taken by Feng Qingang.