The poster, titled "The Charm of the Venue: 'The China National Pavilion'” (场馆魅力之“中国国家馆”), shows the China Pavilion, also known as the "Oriental Crown" (东方之冠 ) and the provincial sections within the structure. These include sections for Hong Kong, Macao, and Taiwan.
The poster was sponsored by the China Zheshang Bank (浙商银行).
