The poster, titled "The Charm of the Venue: 'The China National Pavilion'” (场馆魅力之“中国国家馆”), shows the China Pavilion, also known as the "Oriental Crown" (东方之冠) and the provincial sections within the structure. These include sections for Hong Kong, Macao, and Taiwan.
The poster was sponsored by the China Zheshang Bank (浙商银行).