"Virtue Runs Lucheng Civilized Baotou” (德润鹿城文明包头) is a series from Baotou, Inner Mongolia. Lucheng (鹿城, City of Deer) is a nickname of Baotou. The focus is on the twelve "socialist core values" (社会主义核心价值观)  that have been promoted since 2012. The national values are "prosperity" (富强), "democracy" (民主), "civility" (文明), and "harmony" (和谐); the social values are "freedom" (自由), "equality" (平等), "justice" (公正), and "rule of law" (法治); the individual values are “patriotism” (爱国), “dedication” (敬业), “integrity” (诚信), and “friendship” (友善).

It is not clear when the series was published, but it must have been in 2013. The images are all by different designers who were selected as the winners of a design competition organized in 2013 by the Propaganda Department of the Baotou Municipal Party Committee, the Baotou Municipal Civilization Office, the Baotou Municipal Administration for Industry and Commerce, the Baotou Municipal Radio and Television Bureau, and the Baotou Daily.