In 2017, the Propaganda and Education Bureau of the Central Propaganda Department published a 10-poster series marking the 40th anniversary of the adoption of Deng Xiaoping's proposal to reform and open up the nation.

While lip service is paid to Deng, as well as his successors Jiang Zemin and Hu Jintao, the main thrust of the series focusses on Xi Jinping, who is the subject of the majority of the posters.

The series closes with photographs showing China's successful development.