In 2017, the Propaganda and Education Bureau of the Central Propaganda Department published a 10-poster series marking the 40th anniversary of the adoption of Deng Xiaoping's proposal to reform and open up the nation.

While lip service is paid to Deng, as well as his successors Jiang Zemin and Hu Jintao, the main thrust of the series focusses on Xi Jinping, who is the subject of the majority of the posters.

Titled "Hold high the great banner of socialism with Chinese characteristics and work tirelessly to realize the Chinese dream of the great rejuvenation of the Chinese nation" (高举中国特色社会主义伟大旗帜为实现中华民族伟大复兴的中国梦不懒奋斗), the poster focusses on Xi Jinping's reelection in 2017.