In 2017, the Propaganda and Education Bureau of the Central Propaganda Department published a 10-poster series marking the 40th anniversary of the adoption of Deng Xiaoping's proposal to reform and open up the nation.

While lip service is paid to Deng, as well as his successors Jiang Zemin and Hu Jintao, the main thrust of the series focusses on Xi Jinping, who is the subject of the majority of the posters.

Titled "Accelerate reform and opening up to successfully uphold and develop socialism with Chinese characteristics at a new historical starting point" (加快改革开放成功在新的历史起点上坚持和发展中国特色社会主义), it shows China's achievements since the 16th CCP Central Committee, under Hu Jintao. These include the launching of the Shenzhou 5 (2003), hosting the Beijing Olympics (2008), and organizing the Shanghai Expo (2010). But there is also a reference to the 2008 Wenchuan earthquake.

The Hu quote in the right hand corner reads "Reform and opening up conforms to the hearts and minds of the Party and the people, and conforms to the trend of the times. The direction and path are correct. The results and achievements cannot be denied. There is no way out for pause and retrogression." (改革开放符合党心民心，顺应时代潮流，方向和道路是武器正确的，成效和功绩不容否定，停顿和倒退没有出路。)